001 / Portfolio 2026

Marcus
Rivera

Brand Designer & Motion Artist creating identities that live and breathe across every touchpoint.

View Selected Work →
9+
Years crafting brands
60+
Brands launched
4
Awwwards honors
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Brand Identity Motion Design Logo Systems Visual Direction Typography Packaging Design UI / UX Design Art Direction Brand Identity Motion Design Logo Systems Visual Direction Typography Packaging Design UI / UX Design Art Direction
// selected work

Brands I've
Shaped

All Projects →
FeaturedBrand Identity
Aurum Spirits — Rebrand
Luxury distillery · San Francisco, CA
↗
MotionUI Design
Tempo — Fintech App
Digital banking identity
↗
PackagingPrint
Verdure Botanics
Sustainable skincare brand
↗
// about me

Design is a conversation
between form and intention.

I'm Sofia Marchetti, a brand designer and motion artist with 9+ years of experience helping companies find their visual voice. My work sits at the intersection of strategy and craft — every mark, every frame, every colour choice serves a purpose.

Previously at Pentagram and Wolff Olins. Now independent, working with startups, cultural institutions, and global brands who want design that actually means something.

Based in
Barcelona, Spain
Education
RCA London, MA
Availability
Open · Q2 2026
Languages
EN · ES · PT
// what I do

Services &
Expertise

01
🎯
Brand Strategy & Identity
From naming and positioning to full visual systems. I build brands that hold up across every context, from a business card to a stadium billboard.
NamingLogo GuidelinesTone of Voice
02
✦
Motion & Animation
Bringing identities to life with purposeful motion — from logo animations and UI micro-interactions to full title sequences and brand films.
After EffectsLottie CSS Motion
03
📦
Packaging & Print
Tactile, shelf-stopping packaging design informed by manufacturing constraints, sustainability goals, and a deep love for paper.
PackagingCollateral Editorial
04
🖥️
Digital & UI Design
Translating brand language into pixel-perfect digital products. Figma design systems, web design, and app interfaces with real usability.
FigmaDesign Systems Web
05
🎨
Art Direction
Visual direction for campaigns, editorial shoots, and brand content. I work with photographers, illustrators, and videographers to ensure coherence.
CampaignsPhotography Social
06
🤝
Brand Consulting
Embedded creative direction and audit services for companies who need a senior design voice without the full-time commitment.
AuditStrategy Embedded
// how I work

A Disciplined
Process

01
Discover
Deep-dive into your audience, competitors, and ambitions. No assumptions, only research.
→
02
Define
Crystallise a strategic position and creative direction before a single pixel is drawn.
→
03
Design
Iterative design sprints with clear checkpoints. Concepts grounded in strategy, not trend.
→
04
Deliver
Production-ready files, guidelines, and handoff sessions so your team can run with it.
✓
// kind words

What Clients
Say

★★★★★
"
Marcus didn't just design our logo — he gave us a language. Every asset from the brand book feels intentional and alive. The rebrand drove a 40% uplift in brand recall in our first quarter.
Isabelle Moreau
CMO, Aurum Spirits
★★★★★
"
We brought Marcus in for our Series A rebrand and he delivered something that felt like it came from a team of ten. His process is rigorous, his taste is impeccable.
Jordan Lee
Founder & CEO, Tempo
★★★★★
"
The packaging Marcus created for Verdure became our most-shared asset on social media within a week of launch. Functional, beautiful, and on-brand in every single detail.
Priya Nair
Creative Director, Verdure Botanics
// Let's create together

Have a project in mind?

I'm always open to hearing about bold, interesting problems. Tell me about your brand and let's see what we can build together.

Send a Message