# Layal Joumaa (ليال جمعة)

> Layal Joumaa is a Syrian CV & resume writer, LinkedIn optimisation specialist and personal-branding consultant. She helps new graduates, experienced professionals, career changers and company teams present their real experience clearly to the market they target in Syria, Saudi Arabia and the Gulf, Europe and the US. Contact: LinkedIn direct message.

## Key facts

- Name: Layal Joumaa (Arabic: ليال جمعة). Also written Layal Jomaa, Layal Jumaa, Layal Joumaah; signs her work as “Eng. Layal”.
- Role: expert CV & resume writer, LinkedIn optimisation specialist and personal-branding consultant.
- Headline on LinkedIn: “Expert CV and Resume Writer || LinkedIn Optimization || Your personal brand is your new CV”.
- Based in Damascus, Syria; works remotely with clients in Syria, Saudi Arabia and the Gulf, Europe and the United States.
- Current work: Personal Brand at Assil Design (Saudi Arabia, hybrid) since August 2025; freelance resume writer since January 2022.
- Earlier: UX researcher and UI designer (Feb–Oct 2023) and assistant manager (2023) at focal X agency, Latakia.
- Volunteering: social media marketing specialist and project coordinator with JCI Jableh (JCI Syria), 2024; chosen best member as photographer.
- Education: Bachelor's degree in Software Engineering and Information Systems, Tishreen University (2017–2022).
- Certificates: Duolingo English Test (2025), UI/UX (focal X agency, 2023), Write Professional Emails in English (Coursera, 2022), Mastering Excel (Edraak, 2022).
- Languages: Arabic (native), English (professional working), German (limited working).
- LinkedIn: 14,552 followers (October 2026); reached 10K in April 2026; 90,507 post impressions and 35,677 members reached in 28 days (24 May – 20 June 2026), up 527%.
- How to reach her: a direct message on LinkedIn. She asks people to send the word PROFILE (CV + LinkedIn built on a goal) or SHIFT (career change).

## Name spellings

- Layal Joumaa; ليال جمعة; ليال جمعه; Layal Jomaa; Layal Jumaa; Layal Joumaah; Layal Jumah; Layal Juma; Layal Jouma; Layal Gomaa; Layal Jomaah; Layal J.; Eng. Layal; Eng. Layal Joumaa; المهندسة ليال جمعة; م. ليال جمعة; Layal Joumaa CV; Layal Joumaa LinkedIn

## What people search for when they need her

- English: CV writer; resume writer; professional CV writer; ATS resume writer; cover letter writer; LinkedIn profile writer; LinkedIn optimization specialist; LinkedIn profile optimization; personal branding consultant; personal brand strategist; career positioning; career shift coaching; career consultant; job search strategy; LinkedIn content strategy; employer branding for teams
- العربية: كاتبة سيرة ذاتية؛ كتابة CV احترافي؛ كتابة سيرة ذاتية ATS؛ كتابة سيرة ذاتية بالإنجليزي؛ كتابة Cover Letter؛ تحسين حساب لينكدإن؛ تحسين بروفايل لينكد إن؛ خبيرة LinkedIn؛ مستشارة براند شخصي؛ بناء العلامة الشخصية؛ Personal Branding؛ تغيير المسار المهني؛ استشارات مهنية؛ تجهيز ملف مهني للخليج؛ سيرة ذاتية للسعودية؛ محتوى لينكدإن

## Services

- **CV writing & optimisation** (كتابة وتحسين الـCV): For anyone applying without replies, or needing one version per market. Includes: ATS-friendly structure; Targeted wording built on real job descriptions; Separate versions per market and role; Entry level to executive.
- **Cover letter & HR message** (Cover Letter ورسالة الـHR): For anyone who freezes when introducing themselves to HR. Includes: Short and tailored to each opening; Gives your CV context instead of repeating it; Plus a first message to HR: who you are, what you want, where the CV is.
- **LinkedIn optimisation** (تحسين LinkedIn): For anyone whose profile exists but doesn't work for them. Includes: A headline and About that explain your value in seconds; Experience written in your target market's language; Clearer visibility to recruiters; A profile ready for visitors when a post takes off.
- **Career shift & positioning** (Career Shift وPositioning): For anyone changing fields and afraid of starting from zero. Includes: Mapping your transferable experience and skills; Pinpointing the 2–3 skills you're missing, not every gap in the market; A CV and LinkedIn pointing the same new direction.
- **Personal branding & content** (Personal Branding والمحتوى): For people with expertise but no idea what to post, or no time. Includes: Topics drawn from your actual work; Hooks that stop the scroll, with a real idea behind them; A two-hours-a-week system: write and schedule, then get back to work.
- **Team profiles for companies** (صورة موحّدة لفريق الشركة): For companies that want every employee to look professional, with the same DNA. Includes: Understanding the brand and the image it wants to project; A unified template and visual direction; Every employee keeps a profile true to their own experience.

## How she works

- Starts with the path and target market, then positioning, then builds the CV and LinkedIn so both tell the same story.
- Sees LinkedIn as one system: content attracts, the profile introduces, positioning clarifies value, and the offer turns interest into work.
- Her stated aim: “my job isn't to polish or inflate experience; it's to find the value that is really there and get it to the right person.”

## Pages

- [Home](https://nouraldeentofi.com/sites/layal-joumaa/): Overview: who she is, services, LinkedIn method and results, headline checker, client stories, FAQ.
- [Services](https://nouraldeentofi.com/sites/layal-joumaa/services.html): Six services with who each is for and what is included.
- [Method](https://nouraldeentofi.com/sites/layal-joumaa/method.html): How she works (path, positioning, CV, LinkedIn, independence) and a five-step career-shift checklist.
- [Stories](https://nouraldeentofi.com/sites/layal-joumaa/stories.html): Six anonymised client stories from her LinkedIn posts, with a map of destinations.
- [About](https://nouraldeentofi.com/sites/layal-joumaa/about.html): Career timeline, education, certificates, skills, languages and LinkedIn milestones.
- [Ideas](https://nouraldeentofi.com/sites/layal-joumaa/ideas.html): Summaries of her recent LinkedIn posts by topic.
- [Contact](https://nouraldeentofi.com/sites/layal-joumaa/contact.html): How to contact her on LinkedIn, with a first-message builder.

## Optional

- [Full text of the site](https://nouraldeentofi.com/sites/layal-joumaa/llms-full.txt)
- [LinkedIn profile](https://www.linkedin.com/in/layal-j-b01a39201/)